Privacy
Information Obligation Statement
Protecting your personal data is of utmost importance to us. We process your data exclusively based on legal regulations (GDPR, TKG 2003). In this privacy policy, we inform you about the most important aspects of data processing on our website.
Contacting Us
If you contact us via the form on the website or by email, the data you provide will be stored by us for six months for the purpose of processing the request and in case of follow-up questions. We do not share this data without your consent.
Cookies
Our website uses so-called cookies. These are small text files that are stored on your device using the browser. They do not cause any harm.
We use cookies to make our offer user-friendly. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser during your next visit.
If you do not wish this, you can set up your browser so that it informs you about the setting of cookies, and you can allow this only in individual cases.
Disabling cookies may limit the functionality of our website.
Data Processing in the Online Shop
When purchasing in our online shop, the following data are processed:
Title, salutation, first name, last name
Delivery and billing address
Email address, phone number
IP address (technical necessity)
These data are necessary for contract performance or pre-contractual measures. Without these data, we cannot conclude the contract with you.
Disclosure of data:
To payment service providers (Stripe, PayPal) for charging the purchase price,
To ThriveCart (checkout provider) for order processing,
To shipping/transport companies (for delivery),
To our tax consultant (for fulfilling tax obligations).
Storage periods:
If you cancel the checkout process: immediate deletion.
If a contract is concluded: all data from the contractual relationship are stored until expiry of statutory retention periods (7 years under tax law).
Data concerning name, address, purchased goods, and purchase date are retained beyond that until the end of product liability (10 years).
Legal basis: Art. 6 para. 1 lit. b GDPR (contract performance) and Art. 6 para. 1 lit. c GDPR (legal obligation).
Data We Collect
Facebook (Meta) Pixel
Our website uses the Facebook Pixel from Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This tool enables us to track the behavior of visitors after they have been redirected to our website by clicking on a Facebook or Instagram ad. This helps us evaluate the effectiveness of our ads for statistical and market research purposes and optimize future advertising measures.
The data collected in this way is anonymous to us and does not allow us to draw conclusions about the identity of the users. However, the data is processed and stored by Meta, which may link it to your Facebook or Instagram account and use it for its own advertising purposes in accordance with Meta’s Data Policy. This may also involve the transfer of data to Meta servers in the USA.
The use of Facebook Pixel is based on your consent under Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by adjusting your cookie settings or by opting out directly via the Facebook Ad Settings or the European Interactive Digital Advertising Alliance (EDAA).
Meta Platforms Ireland Ltd. participates in the EU–U.S. Data Privacy Framework, ensuring an adequate level of data protection for transfers to the USA.
ThriveCart (Suite 3423, 34-35 Hatton Garden, Unit 3a, Holborn, London, EC1N 8DX, United Kingdom):
Checkout process, payment information, billing address, purchase details. ThriveCart securely handles the order process, collects the required information for contract performance, and passes on payment data to the chosen payment provider (Stripe or PayPal).
Mailchimp (Intuit Inc., 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA):
Email address, name, and optional information for sending newsletters.
Note: Data transfer to the USA may occur. Mailchimp participates in the EU-U.S. Data Privacy Framework and ensures GDPR-compliant data protection.
Stripe (Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland):
Payment information, billing address, purchase details. Stripe processes your payment data solely to complete transactions securely.
PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg):
Payment information, billing address, purchase details. PayPal processes your payment data solely to complete transactions securely.
Cookies & Tracking: Session and persistent cookies to analyze user behavior, track funnel performance, and support marketing activities.
Forms and Emails
If you send us inquiries via forms or emails, the details you provide in the form or email, including the contact details you provide, will be stored by us for the purpose of processing the request and in case of follow-up questions. We do not share this data with third parties without your consent.
TLS Encryption with HTTPS
Our website uses HTTPS. This ensures the secure exchange of personal data on our website. You can recognize this by the green lock in your browser's address bar and by the "https://" prefix in the domain name.
Analytics Tool
With your consent, we use the open-source software Matomo to analyze and statistically evaluate the use of our website. We use cookies for this purpose. The information collected by these cookies about the use of the website is exclusively transferred to our own servers and compiled in anonymized usage profiles. These data are used for the evaluation and optimization of our website usage. The captured data will not be passed on to third parties.
IP addresses are anonymized (IP masking), making it impossible to assign them to individual users.
The processing of this data is based on Article 6 Paragraph 1 Sentence 1 Letter a of the General Data Protection Regulation (GDPR). Our goal is to optimize our website and thus improve our online presence.
You can withdraw your consent at any time by deleting the cookies in your browser or adjusting your privacy settings.
Your Rights
You have the right to access, correct, delete, restrict, data portability, withdraw, and object to the data stored about you. If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated, you can contact us at
You can reach us at the following contact details:
Julia Lippitsch
Finkenbergweg 36
6020 Innsbruck
069911120362